It’s official: The Semrush State of Content Marketing 2023 Global Report finds that quality content continues to be an important revenue generator and offers “a better return on investment than paid ads.”

This year’s survey reached thousand of marketers and revealed six important trends. According to these trends, achieving success with content marketing in 2023 will require companies give more attention to:

  1. Understanding what your audience needs and values

  2. Prioritizing content quality improvements

  3. Proving ROI

  4. Attracting leads with high-quality website content, which, due to shifting social media algorithms, is now seen as a “more reliable” method of attracting leads than social media posts

  5. Focusing on click-through rates (CTRs) over content ranking

  6. Purchasing existing niche media sites (and their audiences) instead of trying to build new podcast or newsletter audiences from the ground up.

Sound View Editing specializes in helping B2B brands achieve success with content marketing through smart strategies and high-quality content that delivers that the right message, to the right people, at the right time.

Contact Sound View Editing today to discuss your strategic B2B content marketing needs.

Attract customers, and call them to action while remaining true to your company voice and tone. Carefully crafted, well-organized content makes your website a critical and credible touchpoint. Error-free, solution-oriented copy earns credibility and trust from customers and search engines alike.

I work with business owners, marketing managers, graphic designers, and subject matter experts to distill complex data and information into digestible, engaging, SEO content that tells stories and motivates audiences.

As a professionally trained content editor, I can optimize all your content — on or off your website — so it’s clear, concise, consistent, and most of all, credible.

Compel audiences to learn more, trust your brand, tell their friends, and even proceed to checkout with high-quality website copy, blogs, case studies, and more.

You built it, so where are they? They’re on a journey — and your website should be their destination.

In B2B marketing, the right content strategy is critical for increasing awareness and building trust with your audience.

Let’s work together to develop an efficient, practical strategy that considers your business goals, brand, audience, and more.

With the right strategy, I can help you create content that markets your product or service in ways your target audience will click with (in more ways than one!).

SALES ENABLEMENT

The sales process can be complex, especially when it comes to having the right information at-hand during conversations with potential customers.

Sales enablement helps sales teams reach their goals with information that’s organized, simplified, and handy.

Relatable information that explains products and services to target audiences at various stages of the buyer journey is critical for helping sales professionals reach their goals.

I can help your company create enablement materials and content including, presentations, datasheets, storyboards, scripts, email templates, and more.

Why Sound View Editing?

Running a business and making important decisions on a daily basis is enough to worry about. Putting marketing plans into action with high-quality SEO content takes time and often a different skill set.

Sound View Editing was born out of my passion for high-quality communication. The written word is powerful — powerful enough to influence whether people support your brand, buy your product, or employ your service. As an experienced writer and professionally trained editor with advanced academic degrees and marketing certifications, I’m prepared to help you strategize, organize, write, and polish your ideas into concise, effective messaging that provides value to your target audience.

Call or email me today to talk about your business goals and how I can help you achieve them.

“I was instantly wowed by Julie’s capabilities and quickly moved to establish an ongoing working relationship with her."

“Calling her a superb editor is a gross understatement. The content I send her to edit is, quite frankly, a mess — practically incoherent, as it’s written by a subject matter expert rather than by a writer. Julie easily sees what the piece is trying to accomplish and reworks the structure and wording so that it’s clear, concise and readable. She isn’t afraid of tough topics, and she impresses me every time with how thorough and thoughtful she is. I absolutely cannot stress enough how much easier my job is thanks to Julie. She’s every superlative you can throw at an editor and then some.”
— Sarah Womack, Content Producer, Avalara