Turn complex technology into clear, credible stories
I help organizations develop messaging and strategic content that resonate with technical, business, and executive audiences.
Thought leadership | Executive ghostwriting | Technical content | Content systems | AI-assisted workflows
Selected work
Examples of enterprise technology content spanning AI adoption, governance, cybersecurity, and executive thought leadership.
AI THOUGHT LEADERSHIP
From shadow IT to strategic AI
Executive ghostwriting
Governing Copilot agents
CYBERSECURITY CONTENT
Overcome 3 obstacles for comprehensive security
About Julie
I’m Julie Hersum, a senior content strategist, editorial leader, writer, and editor with 10 years of experience working across complex B2B and enterprise technology.
Most recently, I supported Microsoft FastTrack for Microsoft 365 across Copilot, AI agents, security, compliance, and technical adoption. My work included interviewing technical SMEs and executives, writing and editing thought leadership, shaping audience- and journey-based content strategy, and developing editorial standards and AI-assisted workflows.
Beyond creating strong individual pieces, I work at the intersection of editorial judgment, technical storytelling, and content systems. I build the frameworks, standards, and workflows that help teams produce better content more consistently and at scale.
Interested in working together? Get in touch.
“I was instantly wowed by Julie’s capabilities and quickly moved to establish an ongoing working relationship with her."
“Calling her a superb editor is a gross understatement. Julie easily sees what the piece is trying to accomplish and reworks the structure and wording so that it’s clear, concise and readable. She isn’t afraid of tough topics, and she impresses me every time with how thorough and thoughtful she is. I absolutely cannot stress enough how much easier my job is thanks to Julie. She’s every superlative you can throw at an editor and then some.”