Over the years I've written, edited, produced, honed, and promoted high-quality B2B content marketing assets, campaign materials, and sales enablement assets for clients ranging from start-ups and small businesses to enterprise marketing and sales teams.

Some of the marketing assets I’ve worked on include: white papers, e-books, emails, ads, newsletters, customer communications, beta recruiting emails, blogs, website content, white papers, presentation decks, bios, case studies, video scripts, press releases, landing pages, web content, 1-pagers, digital ads, social media posts, and various internal corporate assets.

Please scroll down to find a few writing and editing projects I’ve authored or contributed to. For more samples of my work, please visit my portfolio site.

 
 

Advanced Analytics for Improving Hospital Bed Utilization | Case study | Wimmer Solutions

Case Study: Advanced Analytics for Improving Hospital Bed Utilization

OVERVIEW

Challenge

Our client, a for-profit hospital system, was having trouble determining the right number of staff to schedule for servicing (or “turning around”) beds in any given ward. Suboptimal bed utilization can cascade into a multitude of unpleasant or even unsafe experiences for patients as well as financial losses for the hospital… Read entire case study here.

Product brief collaboration

Example of collaboration and editorial review. originally written by another team member. I provided Highlights and comments.

The Healthcare workforce shortage: Using Data & Analytics to Reduce Demands, Bridge Gaps, and Overcome Challenges

Blog

The Healthcare Workforce Challenge: Using Data & Analytics to Reduce Demand, Bridge Gaps, and Overcome Challenges

There’s a shortage of healthcare workers in the US and around the globe — a problem that’s forecasted to worsen in the coming decade.

The numbers are dismal: The Association of American Medical Colleges (AAMC) has calculated a potential undersupply of 124,000 physicians by 2034. By 2025, McKinsey estimates the US will be short 200,000 nurses. The mental health workforce is looking at vacancies of 510,000 by 2026. Healthcare systems are predicted to remain similarly thin on assistants, technicians, and therapists.

Even executive healthcare roles could be in jeopardy. In a 2022 study by consulting firm Wittkieffer, 72% of executives admitted they’re considering leaving their current position… Read entire blog article here.

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